We have co-created a technology enabler in the form of an e-commerce web application, herlocalmarket.com. The aim is to connect female farmers and traders in rural and underserved communities to domestic and international buyers for quality food items at the best prices. This ensures that farmers earn more, while buyers pay less. Thus, it contributes to improved income for farmers, a reduction in post-harvest waste, and improved food security. While the web application is being fully built to fit the peculiarities of underserved communities, orders are currently being received via WhatsApp.